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STAMINADE ELECTROLYTE SPORTS DRINK
CASE STUDY

Staminade are a legacy sports drink that still maintain strong sales and retail presence Australia wide.

CREATING AN ADVERTISING CAMPAIGN FOR ONE OF AUSTRALIA'S LEADING FMCG SPORTS DRINK GIANTS

Our Services Provided

Staminade Electrolyte Sports Drink

  • Video ads

  • Project management

  • Script writing

  • Copywriting

  • Social media content

  • Commercials

  • Hype reels

  • Brand story videos

Track athlete running for Staminade sports drink advertising campaign
Delivering an integrated campaign
Staminade needed some more punch back into their advertising, and our campaign helped return the zest

Main Commercial & Social Media Content.

We had the pleasure of creating a full 60 second commercial for Staminade, showcasing a range of emerging athletes in its four key sporting areas. 

This formed part of our integrated campaign with the social edits being highlights of this bigger piece.

Social
Media Edit 2.

Social
Media Edit 3.

This rugby Staminade social edit was another vital part of our integrated campaign, focusing on up and coming rugby talent and how Staminade was a key part of their workout.
Lastly, our runner was one of the final social edits we completed for the Staminade integrated campaign. Partnering with emerging running talent, we were able to showcase how Staminade played a role in elevating his performance and recovery.

Photo Gallery.

Local Talent To Increase Content Performance.

We cast a range of local up and coming Australian athletes in the integrated campaign across various sports Staminade target to demonstrate the appeal of Staminade to a younger demographic.

With social testing, the integrated campaign performed very well, being received positively by the target demographic.

Overall the campaign was successful and helped further support Staminade's brand awareness and consideration by the next generation of athletes.

Professional surf rowing team rowing for Staminade advertising campaign

Want to have a chat?

Get in touch below with your project, or feel free to call us

Lvl 1/53 College St Gladesville NSW 2111

+61 491 160 428

Or feel free to browse our packages section

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Contact

info@twistedtruth.com.au
+61 491 160 428

Location

Level 1, 53 College St, Gladesville NSW 2111

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