VIDEO-FIRST
BRANDING

What is
Video-First Branding?

VIDEO IS THE CLEAR LEADER IN TELLING THE STORY OF THE BRAND. VIDEO-FIRST BRANDING IS ESSENTIAL IN LEAVING A LASTING IMPACT AND IS THE LEADER IN MODERN MARKETING

Video testimonials
Social media feed content
Commercials
Hype reels
Brand story videos
Product videos
Native content videos
Video ads
Interviews
Case study videos
Intro/outro template videos
Fundraiser videos
Training videos
Recruitment videos

Sizzle reels
Social media reels
Thought leadership videos
Long-form content
Brand documentaries
Education course content
Safety videos
Internal communications videos
Educational videos
Keynote speeches
Panel session videos
Website banner videos
Video libraries/templates
& much, much more

Services We Offer.

Leveraging Video-First Branding

Why Video-First Branding?

(And how you can benefit)

Reach, Conversions, Loyalty.

Further elevate your business/brand/event.

Reach, conversions, and loyalty are the three foundations for any successful business. Here's how video helps boost all three:

Videos garner far more engagement than photo alone for brands, with social video content generating 1200% more shares than image or text content

Video can help increase conversions by over 20%

Landing pages with videos have been found to have a 15% less bounce rate than pages with only text and images

64% of customers say that watching a marketing video on Facebook has influenced a purchasing decision

Sydney videographer and photographer capturing content for social media

Stand Out From the Crowd.

The time to strike is now.

Any successful business understands the importance of standing out from the crowd, and Video-First Branding can help you do just that.

Video not only captures the attention of audiences, but also creates deeper connections and fosters stronger brand awareness and loyalty, while ultimately helping boost your bottom line.

It is virtually guaranteed that your competitors are not effectively leveraging video content in their content, and as a result, any brands that optimise their video deployment have a significant advantage over their competition.

Event videographer capturing corporate function at Ted's Technology Summit

Helping You Be Memorable.

One of the keys to your strategy.

Video is one of the effective ways to make your customers remember your brand and your business.

Video-first branding can benefit:

Websites: video has been proven to decrease bounce rates and increase the time viewers spend on a site.

Social Media Marketing: for nearly a decade, video has overshadowed photo in engaging consumers on social channels – just look at reels content.

Email Marketing: video can greatly boost email marketing and help better engage customers and enhance lead generation.

Marketing agency meeting discussing social media and content strategy

Professional camera capturing content at event in Sydney, Australia

Want to take it to the NEXT level?

Video-First Branding is perfect for brands / businesses / events
looking to scale

Sydney videographer camera capturing content at tourism event

Want to take it to the NEXT level?

Video-First Branding is perfect for brands / businesses / events
looking to scale

1. The customer views an engaging video ad by the brand on social media and discovers what the brand does and how they can help them

The Marketing Funnel & Video-First Branding.

Marketing funnel showcasing customer journey

2. The customer is now considering a purchase and has a video testimonial from the brand promoted to them on social media, which encourages them to click through to the brand’s website

3. While on the brand’s website, the customer is engaged by all of the video content, including a banner video at the top of the page, case study videos and a brand story video. They are persuaded ultimately to purchase from the brand

4. The customer continues to view the brand’s video content across social media and email marketing, staying engaged with the brand, up to date, and loyal with the presence of highly-engaging video material

Colussi Group of Companies.

Colussi Group of Companies has fully embraced the Video-First approach to better activate their website and engage customers. By creating a range of high-quality video content for their products and brand, we've ensured that Colussi Group of Companies' offering helps connect with a wider audience.

Through the strategic implementation of Video-First Branding, Colussi Group of Companies has significantly improved their online presence, converting more visitors to customers and increasing engagement on their website.

With their continued dedication to Video-First Branding, Colussi Group of Companies is maintaining their presence as a force to be reckoned with in the pressure cleaning and engineering industries.

SEE CASE STUDY

Colussi Engineering and Nova Pumps building aerial photography

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1. The customer views an engaging video ad by the brand on social media and discovers what the brand does and how they can help them

The Marketing Funnel & Video-First Branding.

2. The customer is now considering a purchase and has a video testimonial from the brand promoted to them on social media, which encourages them to click through to the brand’s website

3. While on the

brand’s website, the customer is engaged by all of the video content, including a banner video at the top of the page, case study videos and a brand story video. They are persuaded ultimately to purchase from the brand

Mothers Polish Australia.

Mothers Polish Australia is another brand that has had Video-First Branding implemented in their marketing strategy. This has greatly supported further engagement, ultimately helping result in 1.5 million+ in reach across their social channels within a year.

By showcasing its products and brand in fun and unique ways through the power of video, across both paid, owned, and earned media, its social channels have continued to grow while driving better brand awareness and engagement with key target audience members.

SEE CASE STUDY

Mothers Polish Australia product photography

Supporting Independent Living Cooperative (SILC).

Video-First Branding has been a key part of SILC's recent marketing, with the creation of a range of branded videos to better reach and engage external and internal stakeholders.

From brand story/history videos to event videos, testimonial videos, and more, SILC has better showcased its value, offering, and supported further brand growth across the board.

Video-First Branding has also served SILC well in sharing heartfelt stories and demonstrating their positive brand attributes – key considerations for the brand in its articulating its promise of care to its stakeholders in the disability housing sector.

SEE CASE STUDY